About the partners

Active Ingredient


Active Ingredient have developed a reputation over the last 12 years for creating award winning generative and playful artworks that crosses the disciplines or art, technology and science.

Active Ingredient are based in Nottingham and work closely with Nottingham Trent University and as ongoing artists in residence at the Mixed Reality Lab, at the University of Nottingham. They have won the East Midlands New Technologies Initiative award for innovation and were shortlisted for Nottingham’s first Creative Business Awards.

Since 2005 Active Ingredient have created innovative projects that merge location, social networking, bio-sensing and play. This work has been done in collaboration with the Mixed Reality Lab, the Lansdown Centre for Electronic Arts, Middlesex University and Hewlett Packard Research Labs. This has resulted in publishing academic papers and being invited to present their work in academic and industry conferences (including SIGGRAPH).

In 2006 Active Ingredient collaborated with the internationally renowned artist John Newling on the prestigious Chatham Vines project, that won the Rouse Kent Award for Contemporary Art, they continue to develop interactive installation work and have recently completed a UK tour of their work “The Fantasy A-List Generator”, that was commissioned by the AV Festival 08.

In 2007 Active Ingredient won the International Nokia Ubimedia Mindtrek Award for Ubiquitous Technology for their internationally renowned mobile phone artwork/game “Heartlands (‘Ere Be Dragons)” that has toured to arts festivals and conferences including Berlin, Tampere, Tokyo, San Francisco and Sao Paulo.



Composed by technical and cultural activities, MOBILEFEST - International Festival of Mobile Art and Creativity – includes an international seminar, qualification workshops, international exhibition and recognition awarding for the best mobile works and applications. Different from other national and international festivals, MOBILEFEST was created for the mobile era and therefore, is the first festival that accepts submissions of texts, pictures and videos via SMS, MMS or WAP.

The effort of the vent on theses new communication technologies is based on the perception of its exponential growth – at present, there are nearly 3 billion active mobiles in the world – and its crescent use not only for communication between people but, also for educational activities, social inclusion, varied artistic productions, entertainment, security, content production and distribution, configuration of sociability nets, activist actions about health, commerce, advertising, etc. MOBILEFEST Festival intends to reflect upon this diversity of relationships between new technologies and society in its constant moves and interchanges and, encourage through its main question: How can mobile technology contribute to democracy, culture, art, ecology, peace, education, health and the third sector?



Since 2000 the company is focused on new media content :Internet/mobile and TV.

From the streaming transmission of “Fat Boy Slim” show in Rio de Janeiro 2004 (Nokia Trends) , Sonarsound (2004) and The Chemical Brothers tour (2004), to the co production of the Medium-length television format documentary “ Grassroots” entirely shot on locations in Cambodia, the company seeks for unusual and relevant content production and new ways of distribution. Among his most recent works are the creation and organization of Mobilefest and the weekly program of WebTV “newTV” on IG, the first program on the new opportunities of the mobile world. http://colunistas.ig.com.br/marcelogodoy



Mudlark is a cross-platform production company. A partnership between Active Ingredient, Pixel Lab and Rock Hammer.
We deliver commissions, campaigns and applications.
We build games, ARGS, virtual world experiences, television programmes, digital arts adventures and social network narratives.
We work across platforms, online, offline, real world, virtual world, imaginary worlds and simulations.
We develop original IP value in formats, processes and designs as we tell stories and play games.